Prudential Corporation Asia has leading insurance and asset management operations across 14 markets and serves the emerging middle class families of the region’s outperforming economies.

Prudential has been operating in Asia for over 90 years and has built high-performing businesses with multichannel distribution, a product portfolio centred on regular savings and protection, award-winning customer services and a widely recognised brand.

Eastspring Investments is a leading asset manager in Asia and provides investment solutions across a broad range of asset classes.

Key Facts


history in the region






assets managed

Information as at 30 June 2016

Favourable demographic and economic trends

The dynamic economies of China and south-east Asia are growing rapidly, moving millions of people into the middle class, while in the more mature markets of northern Asia investors are looking for productive ways to invest their assets.

Strong demand for savings and protection products

Increased wealth and income are giving more people the opportunity to protect their families and save. We also see strong demand for the investment strategies offered by Eastspring, our Asian asset manager.

What we do and how we do it

We have had a presence in Asia for more than 90 years. Today we have entered new markets, added significant agency scale, launched bank distribution, developed product capabilities and built a customer-centric brand.


Prudential Corporation Asia is well positioned to meet customers’ needs through the scale and diversity of our distribution. More than 500,000 agents produce around 60 per cent of our sales, with the remainder mainly coming from our partnerships with some of the region’s leading banks.

A tailored product portfolio

Our product portfolio is tailored to suit the savings, protection and investment needs of customers in each market, whether that’s regular premium unit-linked policies in Indonesia and Malaysia, participating products in Hong Kong, or asset management in Japan.



The role of insurance in ASEAN markets



Supporting financial education in schools