Prudential UK

Prudential is a leading provider of savings and retirement income products in the UK. Our particular strength lies in investments that help customers meet their long-term goals, while also protecting them against short-term market fluctuations.

We provide long-term savings solutions for UK customers, meeting people’s needs through our core strengths in with-profits and retirement, underpinned by our expertise in areas such as longevity, risk management and multi-asset investment.

Key Facts


in the UK


funds under management in with-profits funds


PruFund funds under management



Information as at 31 December 2016

A period of change and opportunity

In our target over-50 demographic, the population growth rate is almost double the growth rate of the UK population as a whole, and while the introduction of pension freedom reforms in April 2015 has fundamentally changed the way in which individuals can access their savings to help fund their income in retirement, the need to accumulate savings remains unchanged.

Valuable customer franchise

For over 169 years Prudential has been providing financial security to generations of UK customers through an unwavering focus on long-term value as evidenced by our longevity experience, multi-asset investment capabilities and our financial strength.

Strong investment track record, product capabilities and customer outcomes

Prudential is a leader in its chosen markets, providing long-term returns while smoothing out the effects of market fluctuations, underpinned by strong investment performance and deep experience in investing in multiple asset classes.

Broad distribution

Our diversified distribution model is focused on both third-party financial advisers and the individual customer through a direct non-advised channel and our own financial planning arm, Prudential Financial Planning.



Spending habits in UK retirement


Prudential RideLondon

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