At Prudential, corporate responsibility is not a function or a department; it is a philosophy embedded in our operations across the world as an integral part of the way we do business. This approach stems directly from our founding values of integrity, security and prudence. These values remain as strong today as ever and drive our commitment to the well-being of our customers, employees, agents and the communities in which we operate.
Our operating model allows each of our businesses, those who are closest to the customer and stakeholders, to manage their activities within the framework of a consistent, Group-wide approach. As a Group, we direct our resources towards the issues that we believe are most relevant to our business and where we can make the most impact through our actions and expertise. As such, we have established four global areas of focus:
- Fair and transparent products meeting customer needs
- Best people for the best performing business
- Protecting the environment
- Supporting local communities