What We Do

Prudential Corporation Asia

Prudential Corporation Asia is the leading European-based life insurer in Asia in terms of market coverage and number of top five market positions. The Company has life and asset management operations in 13 markets, covering China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Vietnam and the United Arab Emirates.

Prudential’s strategy in Asia is to continue to build quality, multi-channel distribution that delivers customer-centric and profitable products in segments that have the potential for sustained growth, with an increasing emphasis on retirement solutions.

2007 business review - insurance operations, Asia

2007 business review - asset management, Asia

Through its life insurance and asset management operations, Prudential has 28 businesses in 13 countries across Asia.

Prudential is a leading life insurer in Asia with a presence in 12 markets and a top three position in seven key locations: Hong Kong, India, Indonesia, Malaysia, Singapore, the Philippines and Vietnam. We provide a comprehensive range of savings, protection and investment products that are specifically designed to meet the needs of customers in each of our local markets.

Prudential’s asset management business in Asia has retail operations in 10 markets and independently manages assets on behalf of a wide range of retail and institutional investors across the region.

2010 Half Year Highlights:

• Over 15 million customers in 13 markets
• Top three position in fast-growing markets: Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Vietnam and India (where we remain the leading private sector life insurer)
• Extensive regional network of over 340,000 agents
• Further enhanced bancassurance distribution in Singapore, Indonesia and Thailand through partnership with United Overseas Bank
• Internal Rate of Return (IRR) of over 20 per cent in 2009