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Business Histories



Jackson National Life Insurance Company



Origins


Jackson National Life Insurance Company (Jackson) – named after Andrew Jackson, the seventh president of the United States – first started business in Jackson, Michigan in 1961. By 1976 the states of California, Washington, Montana, New Mexico, Nebraska, Kansas, Missouri, Indiana and Alabama were included in its operating territory. When it was acquired by Prudential in 1986 Jackson was a successful family-managed life company operating in 45 states. It was one of the first companies in the US to promote the virtues of term insurance, and in 1975 it had developed an early form of ‘universal' life assurance, eight years before any competitor offered a similar type of protection.

Expansion


Since joining the Prudential group, Jackson has successfully grown into a multi-product, multi-channel financial services company. Headquartered in Lansing, Michigan, Jackson is now registered to provide products and services in 50 US states and the District of Columbia. In 1994 Jackson entered a new distribution channel with the establishment of the Institutional Marketing Group to offer its products through financial institutions such as banks and credit unions, while 2003 saw the launch of Curian Capital LLC, a registered investment adviser providing a managed account fee-based brokerage application.

In recent years, Jackson has revamped its life assurance and annuity products to include Perspective II, an innovative, unbundled variable annuity, and an annual reset equity-linked indexed annuity. 93 per cent of Jackson's sales in 2003 came from products launched since the beginning of 2002, demonstrating its strength in the development of new products.

In 2005 Jackson completed the purchase of Life Insurance Company of Georgia. This purchase doubled the total number of life insurance and annuity policies in force.

 

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