Business Histories

Prudential Corporation Asia

Origins

In 1923, Calcutta, India was chosen as the location for Prudential's first overseas life operation, with an Assamese tea planter as its inaugural client. General insurance agencies were appointed in China and the Philippines throughout the 1920s, while the life insurance business soon expanded to Malaysia (1924), Singapore (1931) and Hong Kong (1964).

Expansion

Over the next eight years, Prudential rapidly extended its life business in Thailand, Indonesia, the Philippines, India, Vietnam, Taiwan, China, Japan and Korea. In China and India, two of the world's fastest-growing economies, the company has formed joint venture partnerships with CITIC Group and ICICI Bank respectively for our life insurance and fund management businesses.

Prudential is also one of the largest asset management companies in terms of overall assets sourced in Asia ex Japan. Prudential Corporation Asia's fund management business has expanded into a total of nine countries: Hong Kong, India, Japan, Taiwan, Malaysia, Singapore, Korea, China and Vietnam.

	Prudential Corporation Asia Today Within a decade of vigorous, sustained growth, Prudential has become the region's leading European-based life insurer, as well as a major player in the Asian fund management sector. It has also built a powerful brand that is well-known and highly regarded across the region's diverse geographies and cultures. Prudential is proud to be the financial provider of choice for millions of customers in twelve Asian markets. The company offers a wide range of savings, protection and investment products tailored to the needs of its customers in each market, and has recently diversified into the consumer finance sector with mortgage and loan services in Vietnam.
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In addition to our 250,000 staff and agents, the company has forged distribution partnerships with some of Asia's leading banks, enabling its customers to access its products and services through a wider variety of channels, while also extending its reach across the region.
With a significant portfolio of businesses, multi-channel distribution capabilities, strong strategic partners, customer-centric products and services, and considerable brand equity, Prudential remains in a strong position for continued growth in Asia.