About Prudential

 

Business Histories



Prudential Corporation Asia



Origins


Prudential has a rich and extensive history in Asia, and has maintained a continuous presence in the region for over eighty years.

In 1923, Calcutta, India was chosen as the location for Prudential's first overseas life operation, with an Assamese tea planter as its inaugural client. General insurance agencies were appointed in China and the Philippines throughout the 1920s, while the life insurance business soon expanded to Malaysia (1924), Singapore (1931) and Hong Kong (1964).

Expansion


Prudential Corporation Asia was formed in 1994 with the objective of developing our established markets of Malaysia, Singapore and Hong Kong, and pursuing value-creation opportunities in the region's many high-potential markets.

Over the next eight years, Prudential rapidly extended its life business in Thailand, Indonesia, the Philippines, India, Vietnam, Taiwan, China, Japan and Korea. In China and India, two of the world's fastest-growing economies, the company has formed joint venture partnerships with CITIC Group and ICICI Bank respectively for our life insurance and fund management businesses.

Prudential is also one of the largest asset management companies in terms of overall assets sourced in Asia ex Japan. Prudential Corporation Asia's fund management business has expanded into a total of nine countries: Hong Kong, India, Japan, Taiwan, Malaysia, Singapore, Korea, China and Vietnam.

Prudential Corporation Asia Today


Within a decade of vigorous, sustained growth, Prudential has become the region's leading European-based life insurer, as well as a major player in the Asian fund management sector. It has also built a powerful brand that is well-known and highly regarded across the region's diverse geographies and cultures.
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