CR News and Case Studies

Financial Education Programme ‘Investing in Your Future’ Launched in Vietnam

Released by Prudential plc 30 Aug 2005

Ho Chi Min City – August 30, 2005 – Prudential Corporation Asia is deepening its commitment to Vietnam further with the launch of a financial education programme called “Investing in Your Future.” The programme, which Prudential has already rolled out in China, involves seminars taught by Prudential employees covering the basics of financial planning and personal finance including saving, protection, and investment.

The seminars initially target Vietnamese women. As in China, women in Vietnam traditionally have considerable responsibility for family finances but often less exposure than men to the fundamental principles of sound money management. The programme is being developed in partnership with the Government Labour Union (HCMC Confederation of Labour), who helped connect Prudential with seminar participants via State Owned Enterprises (SOEs) and other companies

The content covered in the financial education seminars is organized around life stages, the different financial needs individuals might have and providing basic information on how best to address those needs. The programme draws on the expertise and experience of Prudential Corporation Asia’s own female professionals in Vietnam who teach the seminars.

Commenting on the launch of the programme in Vietnam, Mr. Mark Norbom, Chief Executive of Prudential Corporation Asia said: “Prudential has identified an increasing need for financial education throughout Asia. The rapid growth in personal wealth throughout the region brings with it with a greater responsibility for individuals to provide for themselves. We have been very satisfied with our financial education program in China, and we are delighted to bring it to Vietnam. Our Vietnam CEO Huynh Thanh Phong and the rest of our team have always worked hard to help the communities in which they operate. Raising the level of financial literacy in Vietnam is another important contribution to the country that we are well positioned to make.”

Huynh Thanh Phong, Chief Executive Officer of Prudential Vietnam said: “At Prudential Vietnam, we very much believe in giving something back to the local community and its people. Many people in Vietnam, particularly women, have a strong desire to learn how to invest for the future. It is a privilege for our employees to share their expertise and experience with other Vietnamese women.”

Prudential Vietnam’s first “Investing in Your Future” seminar was launched on August 30, 2005 in Ho Chi Minh City and the programme will be rolled out to other provinces in Vietnam. In China, the programme has already reached 1,000 people in more than 200 organizations in Beijing last year and is now being expanded to Guangdong province.

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About Prudential
Prudential plc is a leading international financial services group, providing retail financial services and fund management in its chosen markets: the United Kingdom, the United States, Asia and continental Europe.

Prudential has been writing life insurance in the United Kingdom for over 150 years and has had the largest long-term fund in the United Kingdom for over a century. Today, Prudential has over 18 million customers worldwide and over US$380 billion (as of 30 June 2005– latest published figures) of funds under management.

In the United Kingdom Prudential is a leading life and pensions provider offering a range of retail financial products. M&G, Prudential's UK & European Fund Manager, is a leading retail and institutional fund manger in the UK. Jackson National Life, acquired by Prudential in 1986, is a leading provider of long-term savings and retirement products to retail and institutional customers throughout the United States. Egg plc, in which Prudential has a 78 per cent shareholding, provides banking, insurance and investment products through its internet site www.egg.com.

Prudential is the leading European-based life insurer in Asia with operations in 12 countries.

*Prudential plc, a company incorporated and with its principal place of business in the United Kingdom, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 150 years and has over US$380 billion in assets under management, as at 30 June 2005. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

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