CR News and Case Studies

PruPIM raises money for its Charity of the Year - the Muscular Dystrophy Campaign

Released by Prudential Property Investment Managers on 05 Jun 2006

Generous employees from Prudential Property Investment Managers (PruPIM) in Holborn have raised enough money to help buy a new powered wheelchair for a London student.

Roy D’Cruz, from Winchmore Hill, is 24 years old and has a severe muscle wasting condition called Duchenne muscular dystrophy. Roy is fiercely independent and enjoys attending college and socialising with friends. His previous chair, supplied by the NHS, was very basic and so slow it almost caused an accident when crossing the road recently.

After a grant from Action for Kids, Roy was still £3215 short to buy the chair he needed. So PruPIM employees, through their partnership with the Muscular Dystrophy Campaign, raised the outstanding amount for Roy.

The dedicated employees leapt into action and organised fundraising events at the Holborn office, from bingo and sweepstakes to a quiz night.

Roy said, “I want to thank all the PruPIM staff who worked hard to raise money for my new chair. I still can’t quite believe I have it. It is so much more comfortable and reliable than my old chair and will make negotiating crowds at Arsenal football matches much easier now!”

Roy visited the PruPIM offices in Holborn on the 18th May to thank staff and demonstrate the functions of his new chair to explain what a difference it will make to him.

Paul Cornes, Director of Corporate Responsibility for PruPIM said, “After we chose to support the Muscular Dystrophy Campaign as our Charity of the Year everyone was really enthusiastic to fundraise as much as possible. I think we were all shocked to learn just how expensive these vital pieces of equipment are. We have hosted a variety of events and we are thrilled to have raised enough to cover the remaining cost of Roy’s new wheelchair.”

- ENDS -

Notes to Editors:
Photographers are welcome to come along on Thursday 18th May at 2pm to the PruPIM Office: Princeton House, 271 / 273 High Holborn, London, WC1V 7NE.

• The Muscular Dystrophy Campaign covers over 60 different neuromuscular conditions and invests £3 million a year in research and care projects.
• The Muscular Dystrophy Campaign funds care support services, Muscle Centres, networks, information, resources and research.
• 3 million people worldwide have muscular dystrophy or a related muscle disease and 30,000 people in the UK have muscular dystrophy or a related muscle disease. A further 120,000 (carers, parents, siblings) are affected.
• Neuromuscular conditions weaken and/or waste muscles. Most are generic and can affect people of all ages, backgrounds and nationalities.
• There are currently no treatments or cures to prevent the breakdown and wasting of muscle.

Prudential Property Investment Managers Ltd (PruPIM) is part of M&G, the investment arm of Prudential plc in the UK and Europe, and is one of the largest property investors in the UK with over £17.2 bn invested in a broad spread of properties across all UK sectors and overseas (as at 31/12/05). PruPIM manages over 1,000 investment properties within 14 portfolios, ranging in size up to just over £11billion.

For further information, please contact:

Anna Clarkson
Press Officer
Muscular Dystrophy Campaign, 7-11 Prescott Place, London, SW4 6BS
Tel: 020 7819 1813
Email: annacl@muscular-dystrophy.org Web: www.muscular-dystrophy.org

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