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CR News and Case StudiesCharlie Dimmock springs into action in Manchester04 May 2007 Charlie Dimmock helped children from across the North West transform Manchester Arndale’s Exchange Court into a woodland glade on Friday 4 May to help green volunteering charity BTCV launch its Spring into Action campaign. The campaign aims to get over 15,000 people involved in looking after their local wildlife and green spaces. From 1 May to 7 June, there will be hundreds of free Spring into Action events running across the UK, with the chance to try your hand at anything from wildlife gardening to dry stone-walling. The campaign is supported by Prudential plc (joint owner of the Manchester Arndale), through its real estate investment arm PRUPIM, the Cabinet Office and Community Channel. At the Arndale on 4 May:
Charlie Dimmock says: “If you want to help your environment, locally is a great place to start. The Spring into Action campaign has events near to everyone in the UK so do join in – it all makes a difference.” Glen Barkworth, General Manager of Manchester Arndale, said: “The Manchester Arndale wanted to be actively involved in this campaign as it’s a good way of showing that even in the middle of a city, there are things we can all do to help our environment. It was great to see the heart of the Arndale turning to green before our very eyes.” Rita Shamia, Executive Producer, Media Trust Productions, said “People who volunteer find the experience hugely rewarding and helping your local environment can make a real difference to you and your community. Volunteers can gain new skills meet others from different backgrounds and make new friends. We wanted to highlight this in our film “Spring into Action” which was premiered at the Arndale and will be shown on Community Channel throughout May and June”. For further information/interviews/photographs: Helen Mitchell, PR Manager, BTCV Tel: 01491 821 612 Email:h.mitchell@btcv.org.uk OR Kerry Nixon, Customer Services, BTCV Tel: 01302 388 833 Email:k.nixon@btcv.org.uk Notes to editors About BTCV Inspiring People, Improving Places. BTCV is the UK’s leading practical conservation charity. BTCV connects people with place, builds healthy, sustainable communities, and increases people’s life skills. It aims to create a better environment where people from all cultures feel valued, included and involved. BTCV supports 140,000 volunteers a year taking hands-on action to improve their urban and rural environments, and a Community Network supports local groups. BTCV offers regular conservation tasks, UK and International Conservation Holidays, the BTCV Green Gym®, training opportunities and an on-line Shop making products and services accessible to all.
Tel: 01302 388 883 Email: :information@btcv.org.uk About Prudential Prudential plc, a company incorporated and with its principal place of business in the United Kingdom, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 150 years and has £238 billion in assets under management, as at 30 June 2006. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America. About PRUPIM PRUPIM is one of the leading real estate investment managers in the United Kingdom, with over £19 billion invested in a broad spread of properties across all UK sectors and overseas (as at 31.12.06 ). PRUPIM is part of M&G, the investment arm of Prudential plc in the UK and Europe .PRUPIM’s community investment strategy is aligned to Prudential plc’s approach to corporate responsibility and its commitment to supporting the local communities where it operates. PRUPIM’s community programme also recognises the significance of its role as a landlord in many towns and cities throughout the UK and its community activities focus on: community safety, economic regeneration and social inclusion, environment and employee volunteering About Community Channel Community Channel is TV that gives a damn. It makes you think again about the world around you, and inspires you to take action on the causes and issues that matter to you. Broadcasting original shows, the best of terrestrial TV and showcasing the work of new directors and community programme makers; Community Channel is the place for real-life stories. The channel is broadcast 24 hours a day, every day on Sky 539, Virgin TV 233, from 6-9am on Freeview 87 and VOD Broadband: http://video.communitychannel.org. The channel is freely available to around 45 million people in 18.2 million homes across the country and around 1.2 million people watch every month (BARB). Community Channel is a Media Trust initiative.
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