Group News Releases

Prudential plc Board appointment

22 Dec 2003

Prudential plc (“Prudential”) is very pleased to announce that Mark Norbom is to join the Board on 1 January 2004 as Chief Executive, Prudential Corporation Asia.

Mr Norbom, aged 45, joins from General Electric (“GE”) where he was President and Chief Executive Officer of GE Japan. He has spent the last 10 years with GE in Taiwan, Indonesia, Thailand and Japan. Prior to that, his career was with GE in various posts in the United States.

Jonathan Bloomer, Group Chief Executive of Prudential, said: “I am delighted that we have been able to recruit Mark. He has a great track record including responsibility for a number of consumer and commercial finance businesses and, in his most recent post, country responsibility for a range of companies in Japan. Coupled with the fact that he has lived and worked in Asia for over a decade, this makes him ideally suited for this job. I am very much looking forward to working with him.”

Mark Norbom said: “I am extremely excited about the prospect of joining the Prudential team and leading the Asian operations. This role is a great fit with my experience in Asia and I look forward to continuing the growth of what is already an impressive set of businesses.”

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Notes to Editors:

Prudential Corporation Asia
Prudential Corporation Asia (PCA) is the leading European life insurer in Asia with 23 life and fund management businesses operating in 12 countries: China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

Mark Norbom’s biographical details
Mark joined GE and held various finance positions until 1989, when he moved to GE Capital and spent several years in European and Asian business development roles focusing on developing financial services businesses in Indonesia, Hong Kong and Thailand. In 1993, Mark was appointed Head of GE Capital Taiwan and in 1995, he was moved to Country President of GE Capital Indonesia. In 1998, he was named CEO of GE Capital Thailand and National Executive of GE Thailand. In March 2000, Mark was appointed President and CEO of GE Capital Japan and in early 2001, he was appointed President and CEO for GE Japan.

In his role as Chief Executive of Prudential Corporation Asia, Mark will be responsible for Prudential’s 23 Asian operations in 12 countries serving more than four million customers. He will live in Hong Kong with his wife and two children.

Mark was born on 20 February 1958 in Washington DC. He graduated magna cum laude from Pennsylvania State University with a B.S. degree in Economics in 1980.

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