Asia Pacific is more prone to natural disasters than any other region. In the past four decades, 75 per cent of the world’s natural disasters took place there, causing up to two million people to lose their lives. Prudential was directly impacted in 2009 when our employees, agents and their families were among the casualties of the Padang earthquake in Indonesia.
Natural disasters cannot be avoided, but being prepared can save many lives and help communities to recover far more quickly.
In 2014, the Prudence Foundation launched Safe Steps to help communities improve their disaster preparedness, in partnership with National Geographic Channel. This first-of-its-kind pan-Asia public education initiative is endorsed by the International Federation of the Red Cross and Red Crescent Societies. It provides natural disaster survival tips via television broadcasts, a website and educational materials to support community outreach initiatives.
Safe Steps has been well received across the region and the Prudence Foundation is committed to working with new partners to bring the programme to as many people as possible. Already numerous local partnerships have been established, including in the Philippines, Cambodia and Myanmar. International
NGOs such as Plan International, Save the Children and ActionAid will also run Safe Steps across their existing Disaster Risk Reduction programmes.
First-of-its-kind pan-Asia public education initiative