Chairman’s Challenge - Our flagship employee volunteering programme

Chairman’s Challenge is our flagship international volunteering programme, bringing together people from across the Group to help in their communities. Colleagues from around the Group give their time and skills to support our global charity partners, including Plan International, Help Age International and Junior Achievement.

From its launch in 2006, when 2,603 employees signed up, volunteer numbers have increased by 208 per cent, benefiting 92,720 individuals across the world. Last year more than 8,000 colleagues around the world took part, volunteering over 27,000 hours to support 30 projects.

Each volunteering project focuses on one or more of our CR priorities and allows us to support both large, well established charities and innovative, smaller-scale activities with volunteers as well as financial support. Prudential donates £150 to our charity partners for every employee who registers for the programme. Charity partners use this money to seed-fund charitable projects for Prudential volunteers. Each year employees across the Group are involved in the voting process to decide on the most innovative projects, which receive extra funding towards their charitable objectives.

8,000 employees took part, volunteering over 27,000 hours to support 30 projects worldwide.