Chairman’s Challenge in Ghana

Prudential Ghana has joined with Junior Achievement (JA) Africa, Fidelity Bank and development consultancy GIZ to educate young people about managing money.

The Literacy Counts campaign will promote the importance of teaching financial skills as early as possible, focusing on secondary school students.

The partners launched the campaign with a Literacy Counts Day, at Christ the King International School in Accra, with the support of volunteers from Prudential and the other partners, as well as communications agency Stratcommm and private equity firm The Abraaj Group.

More than 170 junior secondary school students took part in the event, which included presentations by Prudential volunteers and other experts from the banking, insurance and development sectors.

The students had a chance to put what they had learnt into practice with a ‘hands-on’ team-building financial challenge to develop an innovative savings solution for youth. After two competitive rounds, the winning team was the Sparrow House, with their innovative ‘Save It Up’ scheme, which proposed using financial incentives to help students save while they earn good grades.

Dr Chinwe Effiong, President of JA Africa, said strategic partnerships with industry leaders like Prudential, Fidelity Bank and GIZ are vital for long-term, sustainable development. They create communities of continued support for students and school administrators that result in better-quality education. Dr Effiong thanked the partners for their generous support and the commitment of their volunteers.

Mabel Aninakwah, one of the Prudential volunteers who took part, said: "It was a day well spent. I ended up learning a lot more from the experience - and I thought I was the one going to teach. It was refreshingly different from what my typical Wednesday at work would have been. The enthusiasm from the kids was infectious and it was rewarding to have been part of an activity like this one that challenged their creativity and brought smiles to their faces.”

The Literacy Counts campaign is the first project Prudential is sponsoring in Africa as part of our global employee volunteering scheme, Chairman’s Challenge. Last year, 6,000 colleagues around the Group dedicated their time, skills and energy to helping their communities through the programme. We look forward to working with colleagues across Prudential Africa to develop other Chairman’s Challenge projects.

More than 170 students learn about money management at the Literacy Counts Day, Accra.