Prudential is headquartered in the City of London – one of the most dynamic financial services centres in the world. Yet a few streets away from the City are some of the most deprived communities in the UK.
Guided by the principle that if teenagers have no goal in life, they have nothing to aim for, Greenhouse, established in 2002, works full-time in schools and the community, using sport to develop self-discipline and encourage educational performance among teenagers from some of London’s most deprived areas.
Prudential is the principal sponsor of Greenhouse’s basketball programme and is committed to a three-year programme of support. This funding allows more than 1,000 young people living in disadvantaged communities to participate every week.
Greenhouse coaches – who include current and past Olympians – are selected for their ability to coach, mentor and act as role models to young people. The coaches work 40 hours a week, 45 weeks a year, providing access to training before, during and after school, at weekends and during school holidays. Each coach looks to engage up to 75 young people for an average of two hours each week; the coach will intensively engage approximately 38 young people for more than four hours per week.
Through intensive sport programmes, Greenhouse has produced some outstanding results. Participating teenagers had improved school attendance and better classroom discipline, and their progression in Maths and English is nearly double the rate of their peer group.
1,000 young people participate in basketball programmes every week