Prudential is headquartered in the City of London – one of the most dynamic financial services centres in the world. Yet a few streets away from the City, young people are growing up in areas of high deprivation.
Greenhouse Sports is a sport for development charity that delivers targeted intensive sports programmes and inspirational coaching in schools and community clubs to help young Londoners overcome the barriers associated with growing up in deprivation. Research from Public Health England shows that living with disadvantage can hinder young peoples’ social, emotional and cognitive development. In addition, there is a clear link between disadvantage, sedentary behaviours and higher levels of childhood obesity in London’s most disadvantaged boroughs.
Greenhouse Sports harnesses the power of sport to help young people overcome these barriers and experience structure, goal-setting, teamwork, a sense of achievement and improvement and mutual respect. As the primary sponsor of the charity’s basketball programmes, Prudential funds seven secondary school programmes and 14 community club teams. Eighty three per cent of participants live in above average deprivation. Prudential’s support has enabled Greenhouse Sports to more than double programme and participant numbers since the partnership began in 2010.
“Since joining Greenhouse Sports my son has grown from a shy young boy to a confident and articulate young man…I cannot thank Greenhouse Sports enough for believing in my son and helping him realise that if he works hard and has the right attitude, the sky will be his limit” Mother of participant
In 2016, Prudential’s support extended to fund a once-in-a-lifetime opportunity for 92 participants to attend an international basketball camp in Bosnia accompanied by Greenhouse Sports coaches. This was an opportunity for the young people to further develop their basketball and social skills, providing them the chance to expand their horizons and interact with other children from around the world.
Prudential also named Greenhouse Sports as one of their community partners for Prudential RideLondon-Surrey 100 and 46. Twenty two participants and coaches were given the opportunity to ride in the event. As part of this riders were provided with new bicycles and equipment, and were offered training events alongside skill-building and employability workshops to aid in their development. In 2017, Greenhouse Sports participants and coaches will take part in the cycle ride once again, with some of last year’s riders acting as mentors to new participants.
“Three years ago Hayley would never have put herself this far out of her comfort zone. She has impressed me with her new attitude of getting back up and trying her best.” Coach Fionnuala
“I was grateful I had the chance to take part, especially with my players. I know they really enjoyed it and didn't think at the start they would actually complete it. Especially since two hadn't actually ridden a bike before - was a big achievement for them.” Coach Christine.
1,000 young people participate in basketball programmes every week